I had a revelation over my Sunday roast yesterday… Sweet Spot Wines Not Too Expensive, Not Too Cheap, Just Right

When it comes to Sunday lunch, I always like to go the whole hog. I’ll grab some quality veg from the grocer, whip up a batter for the Yorkies in the morning, and nip to my local butcher to grab a gorgeous piece of meat – something high-quality, organic, and super flavorsome.

It may cost a couple of quid more than my local supermarket, but I’m okay with that. Because I know the extra cash is spent wisely and everything’s going to be top-notch. In all my years going to my butcher, he’s never let me down. Sweet Spot Wines Not Too Expensive, Not Too Cheap, Just Right

It’s exactly the same when it comes to wine – spend just a tiny bit more, and the wow factor shoots through the roof – so I wanted to remind you about my favorite little tip. Sweet Spot Wines Not Too Expensive, Not Too Cheap, Just Right

Did you know when you buy an £8-£11 bottle, you’re actually getting at least DOUBLE the quality of a £6-£7 wine?

It’s a little wine industry secret known as the Sweet Spot, William.

You may have seen a ‘Sweet Spot’ badge on some of our wines before when you were browsing the website (the little blue circle with a crown). But if you didn’t know what it meant, I have to hold my hands up, because I haven’t done the best job of getting the word out there.

The Sweet Spot is where you’ll find the best value for your money. So how does it work?

Well in a typical £6-£7 wine, most of the price goes on fixed costs like taxes, duty, bottling, and transport – leaving fewer pennies for the wine itself. Often as little as 83p is spent on the juice.

Whereas in an £8-£11 bottle, the majority of those fixed costs stay the same, so more pennies can be lavished on the juice.

That might mean access to better grapes, or the ability to oak-age a wine for just a few more months, whatever a winemaker needs to really make it special.

Don’t get me wrong, there are some crackerjack wines in that £6-£7 range. But when you taste a whole bunch of them against the Sweet Spot stuff, you really see the difference in quality. The pleasure factor lights up.

But you don’t need to spend your life savings!

Now, you can get some seriously delicious fine wines that are well worth their hefty price tag. But at the very top end, you can in some cases pay hundreds (or even thousands) of pounds for a bottle where the fruit and the work that goes into that bottle doesn’t go up very much at all.

You’re mostly paying for sales and marketing and image. It’s kind of like a Rolex. Yes, it’s an excellent timepiece. But you’re really paying for the brand. Sweet Spot Wines Not Too Expensive, Not Too Cheap, Just Right

So if your main aim is to get the best bang for your buck, the biggest leap in quality between your everyday wines and luxury ones is in those first couple of extra pounds in price. It’s the wine Goldilocks zone, you don’t need to splash crazy cash to get a serious step up in class. Sweet Spot Wines Not Too Expensive, Not Too Cheap, Just Right Anyway, I hope you find this info useful, William. When you’re next on the site, do keep an eye out for the Sweet Spot badge, it really does help in locating the best bang for buck wines that are a level up in quality

Cheers,

Ray, Wine Guy